Whether it’s a weeklong getaway, or just an afternoon playing hooky, any moment you can spend on the water is a vacation, an opportunity to escape the everyday stress and schedules and reconnect with what’s most important in life. And when it comes to the family boater, one thing reigns above all else: connecting with your loved ones and making the type of memories that will be cherished for years to come.

For you, boating is a passion that begs to be shared with friends and family, an activity that brings together both young and old. It’s that photo of smiling faces on the sandbar, a child with the wind rushing through their hair, or a friend or family member struggling to master that ski or wakeboard … only to realize the falls were well worth it when they finally do.